Before Yappy Mortgages purchased leads from Leadify, their primary concerns revolved around the quality of the leads, the pricing, and the conversion rate. These initial hesitations were resolved once they started using Leadify's leads. The leads from Leadify have given their business the boost they needed to expand and support their brokers as they start their careers. As they purchase more leads, the ROI will only grow stronger due to trailing commissions and referrals. Ultimately, Leadify has had a positive impact on Yappy Mortgages by contributing to revenue growth, maintaining business stability, and achieving a satisfying ROI percentage.